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Privacy Policy

  1. Purpose

The purpose of this Privacy Policy (“Policy”) is to outline how Apex Steel Group (“we,” “us,” or “our”) collects, uses, stores, and discloses your personal information. We are subject to the Privacy Act 1988 (Cth) (Privacy Act), which includes the Australian Privacy Principles (APPs).

  1. Scope

This Policy applies to all businesses operated by Apex Steel Group in Australia. We may update this Policy from time to time by publishing changes on our website. We encourage you to review it periodically to stay informed about our current practices.

  1. Definitions
  • Personal Information: Information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not, and regardless of how it is recorded. This includes, but is not limited to, your name, age, gender, postcode, contact details, and financial information.
  • Sensitive Information: A subset of personal information that includes details about an individual’s racial or ethnic origin, political opinions, religious beliefs, sexual orientation, trade union or professional association memberships, criminal record, or health information. This type of information requires a higher level of protection under the Privacy Act.
  1. What Personal Information We Collect

The type of personal information we collect depends on the circumstances. It may include:

  • Name, date of birth, contact details (e.g., address, phone number, email).
  • Occupation, employment application details.
  • Financial information, including bank details and credit history.
  • Details of shareholdings.
  • Information for opening or maintaining a trading account.
  • Statistical data about website usage, including IP addresses and visit history.

Sensitive Information is only collected when necessary and with your express consent unless required or authorized by law.

  1. How We Collect Personal Information

We collect personal information through various means, including:

  • Our websites, social media pages, software, and advertisements.
  • Direct interactions such as product/service purchases, employment applications, or warranty claims.
  • Third-party service providers, credit checks, and debt recovery processes.
  • Customer feedback, shareholder registry, surveys, and promotional activities.

If you do not provide requested information, we may be unable to fulfill the applicable purpose, such as processing an employment application or supplying products/services.

Where lawful and practical, you may choose to remain anonymous or use a pseudonym, but this may limit our ability to provide certain services.

Where practicable, we collect personal information directly from you. If we receive information from third parties (e.g., suppliers or customers), we take reasonable steps to inform you of this.

  1. Use and Disclosure of Personal Information

We collect, hold, use, and disclose personal information for purposes including:

  • Providing and obtaining products, services, or software.
  • Conducting research, trade promotions, and statistical analysis.
  • Managing employment applications and training programs.
  • Complying with legal and regulatory requirements.
  • Responding to inquiries and warranty claims.
  • Developing and marketing our products and services.

We may disclose personal information to:

  • Employees, related companies, and service providers.
  • Professional advisers and business partners.
  • Payment system operators (e.g., credit card merchants).
  • Government agencies, regulatory bodies, and law enforcement.
  • Any other parties authorized by you.

We generally explain at the time of collection how we will use or disclose personal information. We only use or disclose personal information for secondary purposes where permitted under the Privacy Act.

  1. How We Store and Protect Personal Information

We store personal information in electronic and physical formats. Reasonable steps are taken to protect it from misuse, interference, loss, unauthorized access, modification, or disclosure.

Security measures include physical, administrative, and technical safeguards. However, no system is completely secure, and we cannot guarantee absolute security.

  1. Disclosure of Personal Information Outside Australia

We may disclose personal information to recipients outside Australia, including:

  • Related companies operating in various jurisdictions.
  • Overseas service providers assisting with business operations.

We take reasonable steps to ensure any overseas recipient handles your personal information in a manner consistent with Australian Privacy Principles.

  1. Direct Marketing

We may send direct marketing communications via email, SMS, mail, or other forms, in accordance with the Privacy Act and the Spam Act 2003 (Cth).

You can opt out of these communications by:

  • Contacting us (see Section 14: Contacting Us).
  • Using the “unsubscribe” option in marketing messages.
  1. Cookies

We use cookies on our websites to enhance user experience and track traffic patterns.

If you do not wish to accept cookies, you may adjust your browser settings, but this may limit website functionality.

  1. Links to Other Websites

Our website may contain links to third-party sites. We are not responsible for their content or privacy practices. Before disclosing personal information on external websites, review their privacy policies.

  1. Accessing and Correcting Your Personal Information

You can request access to your personal information by contacting us (see Section 14: Contacting Us). We may require verification of your identity.

If any information we hold about you is inaccurate, please notify us, and we will take reasonable steps to correct it.

Requests are usually processed within 21 days.

  1. Making a Privacy Complaint

If you believe we have breached the Privacy Act, or you have concerns about our handling of personal information, you can contact us (see Section 14: Contacting Us).

Include your name, email, phone number, and details of the complaint. We will investigate and aim to respond in writing within 30 days.

If you are dissatisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

  1. Contacting Us

For any privacy-related inquiries, complaints, or to opt out of direct marketing, please contact us at:

Email: claims@apexsteel.com.au